01
Foundations
Prompt clearly, give useful context and choose the right model.
Learn AI by building things that matter
A practical pathway from better prompts and model choices to useful applications, evidence-led marketing, video production and reliable AI workflows. Start at your level and leave every course with something you can use.
Bite-sized coursesPractical challengesReal workflowsOpen to every member
Foundations
Build
Create
Scale
Your pathway from zero to capable
Start where you are. Build momentum. Ship useful work.
02
Build
Create practical tools and coding applications with AI assistance.
03
Create
Turn research into stronger marketing, content and video.
04
Scale
Connect reusable skills, background tasks, workflows and agents.
Every stage includes a practical challenge and a finished outcome.
A repeatable way to learn, not another prompt library
Every lesson connects a real problem, the working AI tool or workflow, the finished result and the decisions needed to make it dependable.
- 01See itBegin with a finished result or a clear demonstration.
- 02Understand itLearn the few decisions that made the result work.
- 03Build itComplete one bounded action using a real workflow.
- 04Check itUse a visible test, evidence check or review list.
- 05Share itLeave with an artefact and the judgement behind it.
What you can learn now
Follow the complete pathway or choose the track that matches the work in front of you. Every course is open to every member.
01
Start with strong foundations
Learn the language, judgement and model choices that make every later workflow better.
AI Essentials Starter System
Set up a practical AI workspace and build a dependable way to learn.
Leave with: A clear starting system you can reuse.
Prompting Foundations
Give models better context, instructions, examples and success criteria.
Leave with: Prompts that produce clearer, more useful work.
Models, Agents, Skills and Memory
Understand the building blocks behind modern AI assistants and reusable systems.
Leave with: A practical map of how the pieces fit together.
Choose the Right AI Model
Match the task to the model, tool and handoff instead of defaulting to one assistant.
Leave with: A repeatable model-selection decision.
02
Build useful tools and systems
Move from asking for answers to creating applications, evidence-led research and dependable workflows.
Build Practical AI Tools
Turn a repeated problem into a small, focused tool that is useful straight away.
Leave with: A working tool built around a real need.
Build Coding Applications
Plan, build and test an application with AI support, even if coding is new to you.
Leave with: A usable first application and build process.
Research, Evidence and Evaluation Lab
Find stronger sources, separate claims from evidence and check AI-assisted conclusions.
Leave with: A research pack another person can audit.
Reliable AI Workflows and Agents
Design background tasks, skills, checks and handoffs that work beyond one good prompt.
Leave with: A tested workflow with clear control points.
03
Apply AI to marketing
Use research, tools and measurement to find better opportunities and turn them into practical action.
Build Marketing Tools
Create focused tools for research, planning, content and repeated marketing work.
Leave with: A marketing tool fitted to your workflow.
Find and Prioritise Marketing Opportunities
Gather evidence, score opportunities and turn the strongest options into a 90-day plan.
Leave with: An evidence-led marketing priority plan.
Measure What Matters with AI
Define useful measures, baselines and decision rules before creating more reports.
Leave with: A measurement plan tied to real decisions.
04
Create video and campaigns
Build a repeatable creative system that can produce, direct and reuse stronger visual work.
AI Video Production System
Move from idea and script to shots, generation, editing and a finished video.
Leave with: A complete production workflow and first film.
AI Creative Direction and Visual Continuity
Control the look, character, product and story across multiple generated shots.
Leave with: A continuity pack for a consistent sequence.
Campaigns, Formats and Reuse
Turn one strong idea into a useful family of channel-ready creative assets.
Leave with: A reusable campaign adaptation plan.
The original Trophy Prompts material remains available as an optional legacy resource. It sits outside the main pathway so the current classroom stays focused on transferable skills rather than one prompting formula.
Built from real agency work, training and AI production
I’m Jon Goodey, founder of Indexify. My background spans software, statistics and marketing intelligence. Since 2022 I’ve built AI systems for research, SEO, reporting, applications, agents and video.
The courses show the working systems, where they failed, how they were checked and how you can adapt the same decisions to your own work.
Course walkthroughs
Live coffee sessions
Questions become lessons
Learn it. Build it. Share it.
Join AI Essentials for $25 a month and get every course, practical challenges, community support and new material as it is added.
Less than the price of an espresso a day.
All courses open to membersPractical challengesCommunity Q&ACancel any time
Need learning built around your team?
I also run live training and build bespoke workflows around real business work.