01
Foundations
Prompt clearly, choose the right model, and set up a working surface you can rely on.
Learn AI by building things that matter
A practical pathway from better prompts and model choices to useful applications, evidence-led marketing, video production and reliable AI workflows. Start at your level and leave every course with something you can use.
Seven days free, then $25 a month. Cancel any time.
14 practical coursesFriday Coffee HourReal workflowsOpen to every member
Foundations
Build
Create
Scale
Your pathway from zero to capable
Start where you are. Build momentum. Ship useful work.
02
Build
Create practical tools, coding applications and marketing systems with AI assistance.
03
Create
Turn ideas, and footage you have already shot, into coherent video, creative direction and reusable campaigns.
04
Scale
Build dependable workflows, and turn output into decisions you can defend.
Every stage includes a practical challenge and a finished outcome.
Suggested pathway
The video route
If video is the work in front of you, follow these four courses through the existing pathway. You will move from a stronger brief to a finished film and a reusable campaign system.
- 01Prompting Foundations
Foundations
- 07AI Video Production
Create
- 08Creative Direction
Create
- 09Campaigns and Reuse
Create
Stage 03 · Create
See what one short clip can become
A simple performance can become something playful, cinematic or completely unexpected. The preview shows the possibility; the course shows you how to build it.
Inside AI Essentials, you work through the complete project with the decisions, quality checks and lessons from the attempts that did not make the final cut.
Watch the result here. Learn the full process inside Skool.
Included inside AI Video Production, Creative Direction and Campaigns and Reuse.
- 01
One short clip. Several visual worlds.
See a familiar performance become illustration, character and campaign-ready creative.
- 02
Learn from the attempts that did not work.
Inside Skool, you see what held together, what broke and how to approach the next attempt with more control.
- 03
Finish with something you can reuse.
Follow the complete project from a simple source take to a polished reel, then make the approach your own.
Source performance
Comic branch
Puppet branch
A repeatable way to learn, not another prompt library
Every lesson connects a real problem, the working AI tool or workflow, the finished result and the decisions needed to make it dependable.
- 01See itBegin with a finished result or a clear demonstration.
- 02Understand itLearn the few decisions that made the result work.
- 03Build itComplete one bounded action using a real workflow.
- 04Check itUse a visible test, evidence check or review list.
- 05Share itLeave with an artefact and the judgement behind it.
What you can learn now
Follow the complete pathway or choose the track that matches the work in front of you. Every course is open to every member.
01
Foundations
Learn the language, judgement and working setup that make every later workflow better.
Start here
Set up, get oriented, and make something useful on day one.
Leave with: A clear starting system and first useful result.
Prompting Foundations
Give AI clear outcomes, context and constraints, and get repeatable results.
Leave with: Prompts that produce clearer, more useful work.
Choose the Right Model
Compare quality, speed, cost and privacy instead of defaulting to the newest model.
Leave with: A repeatable model-selection decision.
Models and Memory
Choose the working surface, delegate bounded tasks, and make skills reusable.
Leave with: A practical map of the assistant, skill and memory system.
02
Build
Move from asking for answers to creating tools and applications that survive the chat window.
Practical AI Tools
Turn a real workflow into a useful, reviewable tool you can hand to someone.
Leave with: A working tool built around a real need.
Coding Applications
Go from one user problem to a small working application, even if coding is new to you.
Leave with: A usable first application and build process.
Marketing Tools
Build evidence-led research, content and reporting tools your team will use.
Leave with: A marketing tool fitted to your workflow.
03
Create
Build a repeatable creative system that can produce, direct and reuse stronger visual work.
AI Video Production
Move from one brief to a finished, editable film using a repeatable production system.
Leave with: A complete production workflow and first film.
Creative Direction
Turn references and a rough idea into a coherent, consistent visual system.
Leave with: A continuity pack for a consistent sequence.
Campaigns and Reuse
Turn one approved idea into a coherent family of assets across every format.
Leave with: A reusable campaign adaptation plan.
04
Scale
Turn useful output into dependable systems, defensible evidence and better decisions.
Workflow Architecture
Turn a useful prompt into a dependable multi-step system with real contracts.
Leave with: A tested workflow with clear control points.
Research and Evidence
Turn AI output into decisions you can defend, with sources you can check.
Leave with: A research pack another person can audit.
Find the Opportunities
Turn live market and customer evidence into a focused 90-day marketing plan.
Leave with: An evidence-led marketing priority plan.
Measure What Matters
Turn vague goals into reliable measures, fair tests and decision-ready proof.
Leave with: A measurement plan tied to real decisions.
Built from real agency work, training and AI production
I’m Jon Goodey, founder of Indexify. My background spans software, statistics and marketing intelligence. Since 2022 I’ve built AI systems for research, SEO, reporting, applications, agents and video.
The courses show the working systems, where they failed, how they were checked and how you can adapt the same decisions to your own work.
Course walkthroughs
Friday Coffee Hour, 10am London
Questions become lessons
About $10/month per active paying referral (40% recurring)
Your first seven days are free
Learn it. Build it. Share it.
Explore every course, practical challenges and community support free for seven days. Continue for $25 a month if it is useful to you.
Less than the price of an espresso a day.
Seven days freeAll courses openFriday live supportCancel any time
Need learning built around your team?
I also run live training and build bespoke workflows around real business work.