Marketing workflow ROI calculator

Estimate what repeated reporting, research, content and analysis work currently costs, then test the potential savings from a carefully scoped automation.

Free to useNo email gateIndicative results instantly

Describe the current workflow

Start from a common marketing workflow, then adjust every assumption.

Workflow

Hours per person each week

People involved

Average hourly cost (£)

Monthly error or rework cost (£)

Current monthly tool cost (£)

Future monthly tool and API cost (£)

One-off implementation and training cost (£)

Automation coverage70%

The proportion of the current workflow that can sensibly be automated.

Time saved within the automated portion65%

Keep this conservative when the workflow still requires judgement or approval.

Expected reduction in rework60%

The likely reduction in avoidable errors, repetition and correction time.

What the estimate includes

Recoverable staff time based on coverage and realistic time savings.
Reduced error, correction and repeated-work costs.
The difference between current software costs and future tool or API costs.
One-off implementation, testing, documentation and training costs.

What still needs human judgement

A positive result does not automatically make a workflow suitable for AI. Data access, privacy, edge cases, output review, adoption and the cost of failure all affect the decision. The calculator is designed to start a better discovery conversation.