AI builds and marketing workflows

Explore the output, then the process and checks behind it.

Marketing intelligence & reporting

Clear reports connect performance data to practical decisions. Explore three demonstrations showing the question, evidence, checks and next action.

Explore the reporting approach

Video work, explained

See the finished film. Then open the process behind it.

Story-led brand film · 60 seconds · research, creative direction and production

Sage, cream, warm mustard, natural textures and a reassuring British voice become the rules for every scene.

Marketing workflow evidence

Follow the inputs, output and checks

Two worked demonstrations with invented sample data, prepared by Jon Goodey, 8 September 2026. They illustrate a method; they are not client case studies or measured productivity claims.

Turn campaign rows into a checked report

Start with two comparable weeks: £1,000 spend and 20 enquiries, then £1,200 and 30 enquiries. Calculate cost per enquiry before asking AI to draft commentary.

Input and method: Use the downloadable sample. Confirm currency, date range, attribution and the definition of an enquiry. Divide spend by enquiries; keep those calculations outside the language model.
Checked output: Cost per enquiry changes from £50 to £40, a 20% reduction. Spend rises 20%; enquiries rise 50%. A reviewer can verify each statement against the source rows.
Human checks and limitations: Check duplicates and whether tracking changed. Enquiries are not sales. Two weeks do not establish causation or sustained improvement. If enquiries are zero, report cost per enquiry as unavailable rather than divide by zero.
What to measure in a real pilot: Record preparation time, correction count and reviewer time over comparable reporting runs. This demonstration does not claim time saved.

Download the sample reporting data (CSV)

Build a content brief with a claim trail

Start with a fictional workshop: 90 minutes, remote, for marketing managers, covering one reporting workflow. Turn those approved facts into a brief without inventing results or testimonials.

Input and method: Give the model a source list, audience, intended action, format and prohibited claims. Ask it to attach a source to each factual statement and flag unanswered questions.
Example output: Audience: marketing managers preparing weekly reports. Angle: practise checking one report. Format: a short invitation with agenda and booking link. Unknowns: date, price and approved booking destination. Do not publish until these are supplied.
Human checks and limitations: Verify every claim, remove unsupported savings, confirm brand tone and test the final link. A complete-looking brief can still contain missing or outdated information.
What to measure in a real pilot: Track missing-source claims, approval rounds and editor time. Faster drafting only helps when the review burden also remains manageable.

Download the workflow and briefing worksheet

Apply the same checks to your own work with marketing workflow consulting, or explore the assumptions in the marketing automation ROI calculator.

Build it once, own it

Applications and dashboards that cut software costs

A lot of what businesses pay for every month can be built once with AI and owned outright. The work is split below so you can see the applications and reporting systems separately.

Applications

Calculators, extensions and practical tools built around a real workflow.

6 builds

Email marketing platform

Replaces monthly email-marketing platforms

Campaigns, automations, subscribers and analytics in one owned dashboard, with AI performance insights.

£2,000–5,000→£450–650built with AI

Save up to 87%View live

AI keyword analyser

Replaces keyword-research subscriptions

Pulls live AI search-volume and keyword data on demand, with location and language filtering.

£3,000–7,500→£500–800built with AI

Save up to 90%View live

Pricing & quoting calculator

Replaces bespoke calculator development

A reusable quote tool with live distance pricing, vehicle tiers and multi-currency support.

£4,000–12,000→£600–900built with AI

Save up to 95%

AI virtual try-on

Replaces per-use virtual try-on apps

Shoppers see products on themselves with AI image generation, lifting confidence and cutting returns.

£15,000–50,000+→£1,200–1,600built with AI

Save up to 97%

AI Overview optimiser

Replaces paid seo add-ons

A Chrome extension that scores any page for AI-Overview readiness, in-house with no add-on fees.

£3,000–6,000→£800–1,200built with AI

Save up to 80%View live

SEO analysis & prompt tool

Replaces manual analysis time

Captures a page and generates ready-to-use AI prompts for fast, consistent SEO analysis.

£4,000–8,000→£950–1,400built with AI

Save up to 82%View live

Dashboards

Clear operational and marketing views that replace scattered reporting.

2 builds

SEO intelligence dashboard

Replaces seo suite subscriptions

Live keyword tracking, competitor analysis and AI-visibility metrics with a phased action plan.

£1,500–2,500→£300–400built with AI

Save up to 84%View live

Reports & data dashboard

Replaces paid reporting & bi tools

A custom dashboard that consolidates marketing and SEO performance, with audit scores and traffic trends.

£6,000–15,000→£800–1,200built with AI

Save up to 92%

Cost ranges are indicative, based on past projects. Every build is scoped and quoted to what you actually need.

Selected work

Selected client work

Builds, campaigns and real results.

A mix of AI builds, websites and marketing for real businesses, with room to add more as we go.

E-commerce · SEO & PPC

DesiMe

Halal food & grocery retailer

SEO, Google Ads and Klaviyo for a UK-wide Shopify grocer, with AI woven through content and product workflows.

+57%online sales YoY

+47%organic traffic

Healthcare · Paid & local

Avicenna Pharmacy

25-branch UK pharmacy chain

Google Ads, local SEO and branch landing pages across the estate, with strong returns on weight-management services.

27.6xreturn on ad spend

6,900organic clicks / mo

Wellbeing · Meta ads & AI chat

Stone in my Boot

Walking therapy retreats, Lake District

Meta campaigns and a click-to-WhatsApp funnel with AI-assisted replies, built to fill three-day retreats at Rydal Hall.

72kcampaign reach

2,500+ad clicks

Fashion · AI tool build

Signature Cashmere

Premium cashmere brand

A custom AI virtual try-on tool so shoppers can see pieces on themselves, lifting confidence and cutting returns.

AIvirtual try-on

Bespoketool build

AI consultancy · Training

Paramount Digital

Digital marketing agency

AI consultancy and practical team training, helping the agency turn emerging tools into useful workflows across client delivery and operations.

AIconsultancy

Teamtraining

20+Happy clients

5.0Average rating

8Industries